Everything a pouch does. None of the pouch.
If you already use nicotine pouches, you know the trade-offs: the bulk under your lip, the wait for it to kick in, the release that comes and goes.
We traced every one of those back to the same thing: the bag itself. So we designed SMUV without one.
One leaf. Under 1mm.
SMUV is a single ultra-thin leaf that carries nicotine and natural flavour. Turn it side on and there’s almost nothing there, which is why it sits flat against your gum.
under 1mm
What that gets you
Ultra-slim
Low-profile and comfortable, with far less bulk than a standard pouch.
Quick to start
Moisture activates the leaf, so you feel it within seconds.
Steady release
Built to release smoothly and evenly, from start to finish.
Flavour that lasts
Natural extracts, made to taste as good at minute 25 as at minute one.
SMUV vs a typical pouch
| Typical pouch | SMUV | |
|---|---|---|
| Speed | You put one in, then wait for it to kick in. | Moisture wakes the leaf up, so the familiar tingle arrives in seconds. |
| Consistency | Release can spike early, then fall away. | A smooth, even release across the whole session. |
| Discretion | The bulk can show under your lip and feel awkward. | Thin and flat, so it sits low and stays comfortable. |
| Efficiency | Some nicotine can stay trapped in the fabric. | No fabric bag, so nothing is held back in a wrapper. |
| Flavour | Can taste processed and fade early. | Natural extracts that hold up to the end. |
Already using pouches? Find your match
Start with your match and adjust from there.
How to use SMUV
Place it
Tuck one leaf under your upper lip, against the gum. It’s thin enough that you’ll barely notice it within moments.
Feel it start
Tuck one leaf under your upper lip, against the gum. It’s thin enough that you’ll barely notice it within moments.
Let it run
Get on with your day for up to 30 minutes. When you’re done, drop it in the catch-lid on top of the can.